LCX Project Symphony Whitepaper
An internal business document that is showcased on the SAP Lifetime Customer Experience JAM page. The document puts a spotlight on all major aspects of “Project Symphony” in terms of current opportunities, the integrated components as well as the goals and road map of the overall project.
The whitepaper outlines many of the strategic and innovative capabilities of the integrated toolset which is further exemplified by a clever choice of illustration and theme.
As one of the designers, we as a team decided to put an emphasis on showcasing the most valuable and important information in an engaging and high digestible format. From our research we found that many internal SAP documents often contain vast amount of complex technical and business content which can sometimes be overwhelming and confusing to the reader.
For our whitepaper we really wanted to not only showcase the value of project symphony but also the talent and capabilities of the design team and how we can create assets that engage and highlight the potential of CE&X and moreover the design team.

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With that being said, instead of sticking with the traditional SAP Iconography we decided to take a more creative approach by assigning each one of the tools a musical instrument for its identity for which ties in neatly to the whole idea of an integrated symphony playing in sync and in harmony together hence the name “Project Symphony”. 

Inspired by Russian painter Wassily Kandinsky we created a consistent and unique aesthetic to be used across the whitepapers icons, diagrams and design assets.
Customer Engagement Workspace
Customer Collaboration Area
Enterprise Support Reporting Cockpit
Service Delivery Tooling
Along with two other designers and a data analyst I was involved throughout the entire project. I gathered insights on content for the tools by interviewing SMEs, identified a layout, structure and flow for the document, assisted in the creation and development of the aesthetic assets, designed various diagrams and page elements to be used. I along with rest of the team finally presented our design to senior stakeholders within CE&X. The design was met with resounding appraisal for its uniqueness, aesthetic, and quality. The document later went on to be published to the internal SAP jam page.
For this project the whitepaper was created using a combination of Adobe InDesign and Adobe Illustrator.
OAS Booklet
One major project I worked on as part of my Internship at Optum was to fully design a visually compelling company booklet for an internal client and advisory services team, which will be used to potentially expand Optum solutions and services into the Irish government as well as further into the European healthcare markets. The booklet embraces the Optum brand and themes by means of colours, typography, textures and icons.

Furthermore the use of strong abstract imagery is used to create a deeper sense of meaning to Optums services, products and identity. Adobe InDesign, Photoshop and Illustrator were used for the design and development of this booklet.
On a personal level this project was an amazing design experience, first off this was a project of true importance to the companies ambitions to expand into Ireland and being at the forefront of that was inspiring but also a challenge. Liaising with the client on a very regular basis thought me to always show punctual justification for my design choices, to always make adjustments to my design as necessary per the client’s application even though it may upset your already polished designs and of course to always try new designs and ideations.
Flyer for Eco-Online
As part of an upcoming company workshop seminar, i was tasked with designing a flyer for the event which highlights key aspects and overviews of the day. The overall design of the flyer is strongly influenced by the Eco-Online brand guidelines and values. Adobe Photoshop, InDesign and Illustrator were key tools used to design the flyer.
Being that Eco-Online is a software company involved in the chemical industry it was necessary to design something which reinforced a standard , simple and straight forward aesthetic. I was able to do this by specifically going for an aesthetic that clearly showed all relevant details of the event in a concise yet stylish manor.

Using the company's logo as inspiration I was able to style the flyer in a consistent diagonal type fashion. with this type of design it gave me leverage in terms of layout on emphasizing the brand of Eco-Online, Showcasing event details and including relevant imagery.
Designing this flyer gave me a real chance to take what I have learned from my recent visual design experience and truly implement it in a way that serves function, purpose and style. In the design process of the flyer I had to back up my style choices and layout choices by means of brand integration, accessibility and promotion of the event itself.

It was a process that not only challenged me on a creative level but also technically in the sense there were so many elements to factor in and balance between. In the end was a flyer I am very proud of that serves its purpose, looks sleek and modern and what promotes Eco-Online.

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